Digital Marketing Professional
TAPPA SALMA
MBA Graduate specializing in data-driven digital marketing strategies, SEO optimization, and performance-focused campaign management
About Me
MBA graduate with specialized training in digital marketing, combining business acumen with technical marketing expertise to drive measurable results.
Core Competencies
- Search Engine Optimization & Marketing
- Data Analytics & Performance Tracking
- Social Media Campaign Management
- Content Strategy & Development
Professional Training
Currently completing advanced digital marketing certification at Digital Nest, Hyderabad, with hands-on experience in Google Ads, Analytics, Meta Ads Manager, WordPress, and industry-standard marketing tools.
Seeking entry-level digital marketing positions where I can leverage analytical skills, creative thinking, and technical knowledge to contribute to business growth and campaign success.
Technical Skills
Tools & Platforms I Use
Education & Training
Digital Marketing Program
Digital Nest, Hyderab
Learning Modules:
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Social Media Marketing (Facebook, Instagram, LinkedIn Ads)
- Web Analytics (Google Analytics, Search Console)
- Content Marketing
- Email Marketing (Mailchimp, Sendinblue)
- WordPress Website Development
- Graphic Design using Canva
- Performance Marketing
- Online Reputation Management (ORM)
Master of Business Administration [ MBA ]
Live Projects & Simulations:
- Created social media ad campaigns
- Built demo websites using WordPress
- Practiced keyword research, ad copywriting, and audience targeting
- Analyzed SEO performance of demo brands
Academic Achievements
- Published research paper at International Conference ERSEM 2023
- Research on Working Capital Management
Projects & Assignments
Saffola Ad Design
Created a health-focused digital ad concept with clear branding and strong call-to-action for health-conscious consumers.
YouTube Short Video
Conceptualized and edited a short promotional video for brand promotion using Canva and mobile editing tools.
RedBus Campaign
Designed a travel campaign poster for digital platforms with promotional messaging and eye-catching visuals.
MBA Research - Working Capital Management
Individual research project presented to faculty focusing on financial planning, liquidity analysis, and cash flow improvement strategies at Chaitanya Chemicals.
Puma Brand Project
Comprehensive brand project including Instagram posts, stories, visiting cards, promotional videos, and digital presence case study.
Impact of SS Mall Research
Team project exploring consumer behavior, economic influence, and market trends. Published and presented at ERSEM International Conference 2023.
Professional Experience
Business Development Executive Tanya Infra, Hyderabad
Jul 2024 – Dec 2024
- Closed high-value real estate deals
- Generated leads via digital and offline channels
- Managed CRM, site visits, and documentation
- Built strong client and broker relationships
Sales Development Executive Acolyet Technology Acolyet Technology, Hyderabad
Jan 2025 – Mar 2025
- B2B lead generation and qualification
- Set meetings with decision-makers
- Supported proposal and demo creation
- Researched industries and nurtured inbound leads
Get In Touch
I’m currently looking for internships or junior-level digital marketing roles. Open to remote, in-office, or hybrid opportunities across India.
